Intertidal Tech

Privacy Policy

Effective Date: August 14, 2026

Introduction

Intertidal Tech LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites and use our services, including our AI voice agent demonstration.

This policy applies to intertidaltech.com, familylawvoice.com, dashboard.familylawvoice.com, and all related services.

Please read this Privacy Policy carefully. By using our website or services, you consent to the practices described in this policy.

Information We Collect

Information You Provide Directly

When you use our demo request form or contact us, we may collect:

  • First and last name
  • Phone number
  • Email address
  • Area of legal interest (for example, Family Law, Wills and Trusts, Probate)
  • Geographic location (county)
  • Any additional information you voluntarily provide during a voice interaction

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited and time spent
  • Referring website
  • Cookies and similar tracking technologies

Voice Interaction Data

When you request and participate in a demo call with our AI voice agent:

  • Your phone number is used to initiate the call
  • The conversation is recorded for quality assurance and service improvement
  • Transcripts of the conversation may be generated and stored
  • Call metadata (duration, timestamps) is collected

All call recordings and transcripts are stored securely through our voice AI provider, Retell AI.

Appointment Scheduling and Booking Pages

When a law firm invites you to its public appointment-scheduling page to request or book a consultation, we collect the name, phone number, and email address you enter and the appointment time you select, and we send that information to the law firm's Smokeball practice-management system to create the booking. If you check the text-message consent box, we store a tamper-evident consent record, including a SHA-256 hash of the exact consent language you agreed to, so the firm can text you appointment confirmations and reminders. You can reply STOP at any time to opt out of those texts. We do not record audio on scheduling pages; voice recording applies only to phone calls.

How We Use Your Information

We use the information we collect to:

  • Provide our AI voice agent demonstration service
  • Respond to your inquiries and fulfill your requests
  • Send follow-up communications about our services (with your consent)
  • Improve our website, services, and AI voice technology
  • Analyze usage patterns and optimize user experience
  • Comply with legal obligations
  • Protect against fraudulent or unauthorized activity

Lawful Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following lawful bases:

  • Contract performance: Processing necessary to provide the voice agent service you have requested, including call initiation, lead qualification, and appointment scheduling.
  • Legitimate interests: Service improvement, fraud prevention, system security, and analytics to improve our AI voice technology, where these interests are not overridden by your data protection rights.
  • Consent: Marketing communications, call recording, and AI voice agent interactions. You provide explicit consent before any AI voice call is initiated.
  • Legal obligation: Tax records, regulatory compliance, TCPA consent records, and responding to lawful requests from authorities.

If you are in the EEA, you may contact us to exercise your GDPR rights. We do not have a designated Data Protection Officer; contact support@intertidaltech.com for data protection inquiries.

Sharing Your Information

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share your information with:

Service Providers and Sub-Processors

We use the following third-party services to operate our business. Each provider is contractually obligated to protect your information and use it only for the services they provide to us:

  • Supabase - Database, authentication, and file storage (US, us-east-1)
  • Railway - Application hosting and Redis cache (US)
  • Retell AI - AI voice agent platform and post-call analysis (US)
  • OpenAI (via Retell AI) - Large language models for live conversation and post-call analysis (US)
  • ElevenLabs (via Retell AI) - Voice synthesis and text-to-speech (US)
  • Twilio - PSTN telephony and A2P 10DLC messaging (US)
  • Stripe - Payment processing and subscription billing (US)
  • Resend - Transactional email delivery (US, us-east-1)
  • Smokeball - Legal practice management CRM, integrated at the direction of your law firm, including appointment-scheduling data (US)
  • Cekura - Voice agent quality assurance and call evaluation (US)
  • Sentry - Error monitoring and observability; phone numbers, email addresses, and name fields are scrubbed before transmission (US)
  • Reoon - Post-call email deliverability verification (US)

Legal Requirements

We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences, analyze website traffic, and improve user experience. You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our website.

Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods are as follows:

  • Contact information: Duration of customer relationship plus 3 years
  • Call recordings: 2 years from call date
  • Call transcripts and analysis: 2 years from call date
  • Consent records: 7 years (TCPA statute of limitations)
  • Billing records: 7 years (tax obligations)
  • Website usage logs: 26 months

You may request earlier deletion of your data subject to our legal retention obligations. See "Your Rights" below.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Call recordings are stored on secure, encrypted platforms through our service providers. However, no method of transmission over the Internet or electronic storage is 100% secure.

Your Rights

You have the following rights regarding your personal information:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of your information
  • Opt out of marketing communications
  • Request a copy of your data (data portability)

Additional Rights for EEA Residents (GDPR)

If you are located in the European Economic Area, you also have the right to:

  • Restrict the processing of your personal data
  • Object to processing based on legitimate interests
  • Withdraw consent at any time (without affecting the lawfulness of processing based on consent before withdrawal)
  • Lodge a complaint with your local supervisory authority

Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you also have the right to:

  • Know what personal information is collected, used, shared, or sold
  • Delete personal information held by us and by extension our service providers
  • Opt out of the sale or sharing of personal information. We do not sell or share your personal information as defined under the CCPA/CPRA
  • Non-discrimination for exercising your CCPA rights

California residents may designate an authorized agent to make requests on their behalf.

To exercise any of these rights, please contact us at support@intertidaltech.com. We will respond within 30 days (GDPR) or 45 days (CCPA).

AI Voice Agent Consent

By submitting our demo request form and checking the consent box, you expressly consent to:

  • Receiving an automated phone call from our AI voice agent
  • The recording and transcription of the demo conversation
  • The secure storage of this recording through our service providers
  • The use of this recording for quality assurance and service improvement

You may withdraw this consent at any time by contacting us.

AI Technology and Automated Decision-Making

Our service uses artificial intelligence technology to conduct phone conversations, qualify leads, and analyze call outcomes.

AI Vendors and Technology

The following AI technologies power our voice agent service:

  • Retell AI - Voice agent platform that orchestrates real-time phone conversations
  • OpenAI - Large language models used for live conversation and for post-call analysis and data extraction
  • ElevenLabs - Voice synthesis technology that generates the AI agent's speaking voice

AI-generated voice interactions are not human conversations. Per FCC Order 24-17, AI-generated voices are "artificial voices" under the Telephone Consumer Protection Act (TCPA).

CCPA 2026 ADMT Rights

California residents have the right to opt out of automated decision-making technology (ADMT) that produces legal or similarly significant effects. Our AI voice agent qualifies leads and may influence whether and when a law firm contacts you. To opt out of AI-driven processing, contact support@intertidaltech.com.

EU AI Act Disclosure (Article 50)

If you interact with our AI voice agent, you are interacting with an artificial intelligence system, not a human. This disclosure is made pursuant to EU AI Act Article 50(1), which requires providers to ensure that individuals are informed when they are interacting with an AI system.

Children's Privacy

Our services are intended for use by law firms and legal professionals, not individual consumers under the age of 16. We do not knowingly collect personal information from children under 13 (COPPA) or under 16 (CCPA). If you believe we have collected information from a minor, please contact us immediately at support@intertidaltech.com.

International Data Transfers

Your data is processed and stored in the United States. If you are located outside the US, your information is transferred to the US for processing.

For transfers from the European Economic Area, we rely on Standard Contractual Clauses (2021 SCCs) as incorporated in our Data Processing Agreement, available at dashboard.familylawvoice.com/legal/dpa.

Data Breach Notification

In the event of a data breach affecting your personal information, we will notify affected individuals and relevant supervisory authorities as required by applicable law (within 72 hours for GDPR, as required by state breach notification laws in the US).

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Intertidal Tech LLC, doing business as Intertidal Tech
Email: support@intertidaltech.com
Website: intertidaltech.com